Our Mission

#SOAR is not only a #BRAND it’s a #MOVEMENT

The eagle. Living symbol of power, grace, freedom and transcendence. This fascinating and seemingly larger-than-life bird inspired the vision behind our brand. Better yet, inspired the vision we have of that great man we all should strive to be.

The eagle has the ability to fly higher than any other bird. When it rains, all other birds head for shelter. The eagle alone avoids the rain by flying above it.  While other birds fly, eagles soar because they always focus on their goal. We believe that there is an eagle in you that wants to soar. Don’t just fly, soar like an eagle. Soar high!

That’s what soar means, an acronym for Stand Out Above the Rest. Channel your inner eagle, is time for you to soar!

Refuse to be average. Let your heart soar as high as it will.


A team of young men with passion for beauty and creativity. We truly believe in the transformative power of confidence that comes from exceptional design, unmatchable comfort and superb quality. Our men’s swimwear and activewear is made and based in San Diego, California.


When you look good, you feel good and that’s when you are ready to focus on what’s truly important: Living life at its finest, achieving your goals, fulfilling your dreams! Our goal is to create clothes that bring out the better version of yourself, clothes that make you stand out with confidence, be unique and feel sexy. We are here to make you look and feel good.


With three guiding principles:

  1. Design. We are inspired by the vision of a great man. A man who is sexy and attractive but is also fun, interesting and exciting. A man who is not afraid to be different and does it with enviable confidence.
  2. Comfort. Unmatched ease of movement is engineered into every garment. With great knowledge on fit, cut and fabrication we got comfort down to a science.
  3. Quality. Think the best of the best. Fine-tailored craftsmanship and high quality of fabrics make SOAR one of the best value-for-money men’s swimwear and activewear brands.

The ideal man, except from looking good and feeling good, is a man that also does good.  The best version of you is a man who helps others. Helping others is the sexiest thing you can do.  We want to inspire men everywhere to do good and we want to make it easy for you to get started. So, for each item you purchase we will donate 2% to charitable and community based organizations.